Patrick Cardon
Chief Executive Officer and Chief Investment Officer

Chief Executive Officer and Chief Investment Officer

"At Window Rock, aligning interests and partnering with the right investors is key to our success. We pride ourselves on our creativity and asking a lot of questions and not simply accepting things as they appear."

Mr. Cardon is in charge of the firm’s day-to-day operations and fund management. As the firm’s chief investment officer and member of the management team, Mr. Cardon also provides thought leadership on strategy direction for the organization. His professional experience working in finance started in 2002.

Mr. Cardon incubated Window Rock within the Cardon Family Office and launched the firm in 2010. At The Cardon Group, Mr. Cardon directly managed the investment and sale of commercial real estate transactions. Prior to joining The Cardon Group, Mr. Cardon worked at CapitalSource as a Senior Financial Analyst in their corporate finance group. Before joining CapitalSource, Mr. Cardon worked at the Corporate Executive Board as a commercial real estate consultant. Window Rock is the culmination of prior work experience combined with a very progressive, problem solving approach that integrates finance, engineering, data solutions, software and a keen sense of curiosity to find unique niches and inefficiencies in the market. Mr. Cardon holds a B.A. in history from Columbia University where he was a merit scholar.

Jeffrey Pettiford
Head of Business Development & Investor Relations

Head of Business Development & Investor Relations

"Pursuing good returns for our investors while helping people own their homes is a win-win situation."

Mr. Pettiford leads Window Rock’s investor relations efforts and is responsible for client service, investor communications, product development, financial consultant relations, and fund raising. He is also a member of the firm’s management team. Mr. Pettiford began working in the investment management industry in 1999. He has worked for and consulted to numerous financial institutions, focusing on institutional investors and consultant relations. These firms include William Blair & Company, The Bank of New York, PNC Capital Advisors, Lynch, Jones & Ryan as well as others. Mr. Pettiford holds a B.A. in marketing from North Central College, he also holds FINRA series, 7, 6, 63 & 52 licenses.



Window Rock has made the decision to out-source a large part of our operations.

This benefits our investors by lowering costs and benefits the firm by adding flexibility as well as scalability.