Management Team

Patrick Cardon Managing Member, CEO/CIO

Patrick Cardon “At Window Rock, aligning interests and partnering with the right investors is key to our success. We pride ourselves on our creativity and asking a lot of questions and not simply accepting things as they appear.”



Mr. Cardon is in charge of the firm’s day-to-day operations and fund management. As the firm’s chief investment officer and member of the management team, Mr. Cardon also provides thought leadership on strategy direction for the organization. His professional experience working in finance started in 2002. Mr. Cardon incubated Window Rock within the Cardon Family Office and launched the firm in 2010. At The Cardon Group, Mr. Cardon directly managed the investment and sale of commercial real estate transactions. Prior to joining The Cardon Group, Mr. Cardon worked at CapitalSource as a Senior Financial Analyst in their corporate finance group. Before joining CapitalSource, Mr. Cardon worked at the Corporate Executive Board as a commercial real estate consultant. Window Rock is the culmination of prior work experience combined with a very progressive, problem solving approach that integrates finance, engineering, data solutions, software and a keen sense of curiosity to find unique niches and inefficiencies in the market. Mr. Cardon holds a B.A. in history from Columbia University where he was a merit scholar. •

Ketan Parekh Managing Member

Mr. Parekh is a Partner and Managing Member of Window Rock Capital Partners. Mr. Parekh has over twenty (22) years of experience in residential structured products, mortgage- and real estate-banking. He was previously a Managing Director at Premium Point Investments and Executive Vice President of its subsidiary, WinWater Home Mortgage. Ketan was in charge of WinWater’s residential whole loan conduit with over 100 approved correspondents and a staff of 15. Mr. Parekh also provided assistance on residential whole loan strategies for Premium Point funds. Prior to joining the firm, he was Director with Bank of America Merrill Lynch for eight years in various senior roles including disposition of NPLs and REOs, as well as provided securitization and mortgage lending solutions for originators and owners of residential mortgage loans including leading the SFR lending business. Prior to Bank of America, Ketan was at UBS, co-heading the mortgage- and asset-backed banking group and Ameriquest Mortgage Company as the head of capital markets. Ketan also worked at KPMG and PricewaterhouseCoopers. Mr. Parekh holds a Bachelors of Business and Administration in Accounting and Finance from James Madison University. •

Jeffrey Pettiford Managing Member, Head of Business Development & Investor Relations

Jeff Pettiford “Generating good returns for our investors while helping people stay in their homes is a win-win situation.”



Mr. Pettiford leads Window Rock’s investor relations efforts and is responsible for client service, investor communications, product development, financial consultant relations, and fund raising. He is also a member of the firm’s management team. Mr. Pettiford began working in the investment management industry in 1999. He has worked for and consulted to numerous financial institutions, focusing on institutional investors and consultant relations. These firms include William Blair & Company, The Bank of New York, PNC Capital Advisors, Lynch, Jones & Ryan as well as others. Mr. Pettiford holds a B.A. in marketing from North Central College, he also holds FINRA series, 7, 6, 63 & 52 licenses.